Consumer Demand Roundtable

The Consumer Demand Roundtable (CDR) was created in 2005 to focus on building greater demand for tobacco cessation products and services. CDR convened three times between December 2005 and June 2006. The goals of the Roundtable were to:

• generate fresh ways of thinking about increasing demand for evidence-based tobacco cessation products and services and
• identify and catalyze feasible innovations in product design, promotion, research funding, practice and policy that could significantly improve the use, reach and impact of current evidence-based treatments.

NTCC Consumer Demand Roundtable members and meeting participants included leading tobacco cessation funders, researchers, providers, practitioners, policy advocates, consumer product designers and marketing experts. In addition to leading cessation experts, NTCC invited representatives from IDEO, the nation's leading innovative product design firm, to contribute their expert thinking. Click below for more information on each of the three roundtables.

• Roundtable Meeting 1: December 7-8, 2005
• Roundtable Meeting 2: February 1-2, 2006
• Roundtable Meeting 3: June 7-8, 2006

As a culmination to the NTCC Consumer Demand Roundtable meetings, consumer demand was further examined and refined at the final Consumer Demand National Conference in May 2007. This conference convened over 100 of the nation's experts in tobacco cessation research, practice and policy with the ability to act on promising ideas, innovations, and actions plans. Participants included tobacco control leaders, product and service developers, marketers, policy advocates, insurers/employers, and researchers at the state and national levels. Click below for more information on the conference.

• Consumer Demand National Conference: May 3-4, 2007
• Consumer Demand National Conference Final Report

Resources

• Consumer Demand Design Principles: 8 IDEO Design Principles for Redesigning Tobacco Cessation Products and Services
• 6 Core Strategies for Increasing the Use of Evidence-Based Tobacco Cessation Treatments Report
• Peter Coughlan, A Design Framework for Smoking Cessation
• Peter Coughlan, Needed: A Consumer-Centered Paradigm for Tobacco Cessation Products and Services
• Carlo DiClemente, The Smoker's Journey: Macro and Micro Perspectives
• Gary Giovino, Purposes of a Tobacco-Related Surveillance System
• David Graham, Smoking Cessation & NRT: Consumer Insights
• David Levy, Dave Abrams, Patty Mabry, Modeling the Effects of Policies and Interventions on Adult Smoking Prevalence
• C. Tracy Orleans, Innovating to Build Consumer Demand for Tobacco Cessation: An Extraordinary Opportunity
• Saul Shiffman, Current Evidence-Based Cessation Treatments: Efficacy and Critical Ingredients
• NAQC Fact Sheet: Strategies and Recommendations for Promoting Quitlines in National Media
• Partnering to Promote Quitlines: A Plan to Coordinate the Effective Use of 1-800-QUIT-NOW in National Media and Considerations for Other Promotional Strategies
• Partnering to Promotion Quitlines: Assessment of Promotion Plan Strategies