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NTCC Priorities

• 1. Increase consumer demand for evidence-based tobacco cessation treatments and services
• 2. Link tobacco control public policy changes to increase cessation and treatment use and demand
• 3. Promote the inclusion and use of tobacco control and cessation content in electronic health records (EHRs)
• 4. Increase national, state and local longitudinal surveillance of tobacco-use cessation, including quitting motivation and behaviors, treatment beliefs and use, services, and policies
• 5. Expand access to proven, effective treatments for tobacco addiction
• 6. Support an expanded research agenda to achieve advances in the reach, effectiveness and adoption of tobacco cessation interventions across both individuals and populations
• 7. Launch an ongoing, extensive, national paid media campaign on cessation to help Americans quit using tobacco
• 8. Support the increase in the federal and state excise tax on tobacco to expand assistance for tobacco users who want to quit
• 9. Build capacity for quitlines in order to provide universal access to evidence-based counseling and medications for tobacco cessation

National Priority #1

Increase consumer demand for evidence-based tobacco cessation treatments and services

The PHS Clinical Practice Guideline states additional progress must be made in educating clinicians and the public about the effectiveness of clinical treatments for tobacco dependence and in making such treatments available and attractive to smokers. In addition, the Consumer Demand Initiative identifies several strategies for building demand among smokers for proven tobacco cessation products and services. These include redesigning existing products/services using consumer demand design principles and viewing smokers as consumers and looking at quitting from their perspective.

NTCC Activities for 2009-2010

To increase consumer demand for evidence-based tobacco cessation treatments and services, NTCC plans to do the following:

• Engage HRSA and national networks, states, and national organizations including the AMA, ADA, ACHA, and take the opportunity to reach underserved/migrant groups to build demand for cessation among this population.
• Reach 18-24 year olds and build demand among this population by utilizing new and emerging technologies, particularly by leveraging the EX-brand
• Conduct a module/skill building training on consumer demand at the 2010 Comprehensive Cancer Control Leadership Institutes (CCCLI).
• Investigate the NIH R13 grant opportunity to fund a consumer demand workshop/conference with a possible webinar component
• Develop a bibliography of published research studies related to consumer demand

Partner Activities

NTCC partners are currently conducting many activities related to this priority. For a list of these NTCC partner activities, click here.

Other NTCC Activities

• Develop and pilot-test an “innovation kit” for organizations to redesign cessation products and services.
• Develop a journal supplement or theme issue to help disseminate the research, concepts, recommendations and insights that emerged from the Consumer Demand Roundtable and National Conference.
• Continue to work with the X Prize Foundation on potentially including tobacco cessation efforts in future X Prizes.

More Information

Consumer Demand Resources

Health Literacy Resources

New Media Resources