NTCC Resources


Consumer Demand Resources

Consumer Demand Roundtable

The Consumer Demand Roundtable (CDR) was created in 2005 to focus on building greater demand for tobacco cessation products and services. CDR convened three times between December 2005 and June 2006. The goals of the Roundtable were to:

NTCC Consumer Demand Roundtable members and meeting participants included leading tobacco cessation funders, researchers, providers, practitioners, policy advocates, consumer product designers and marketing experts. In addition to leading cessation experts, NTCC invited representatives from IDEO, the nation's leading innovative product design firm, to contribute their expert thinking. Click below for more information on each of the three roundtables.

As a culmination to the NTCC Consumer Demand Roundtable meetings, consumer demand was further examined and refined at the final Consumer Demand National Conference in May 2007. This conference convened over 100 of the nation's experts in tobacco cessation research, practice and policy with the ability to act on promising ideas, innovations, and actions plans. Participants included tobacco control leaders, product and service developers, marketers, policy advocates, insurers/employers, and researchers at the state and national levels. Click below for more information on the conference.

Initiative activities were conducted to support the development of innovative strategies for substantially improving the demand for and use of evidence-based tobacco cessation products and services, particularly in underserved low-income and racial/ethnic minority populations where tobacco use is highest and treatment use is lowest. Consumer Demand activities are now part of National Priority #1.

Resources

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Health Literacy Resources

In 2007-2008, NTCC undertook the Health Literacy Initiative to provide resources and guidance to the field on creating more health literate tobacco cessation materials.

The following activities were conducted:

Health literacy activities are now part of National Priority #1.

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Related Research

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New Media Resources

In 2007-2008, NTCC undertook the New Media Initiative to raise awareness and provide education on new media and its applications, and to become a resource for new media information.

The following activities were conducted:

New Media activities are now part of National Priority #1.

Resources

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American Cancer Society Legacy Centers for Disease Control and Prevention National Cancer Institute National Institute on Drug Abuse Robert Wood Johnson Foundation
Consumer Demand YTCC The National Partnership for Smoke Free Families